Onam 2026 · Influencer Campaigns
ഓണം

This Onam, make your brand part of Kerala's celebration — through the storytellers Malayalis already trust.

A curated, end-to-end influencer marketing campaign across Instagram, YouTube & Facebook — built for D2C brands, restaurants, hospitality, fashion & jewellery houses ready to reach lakhs of Malayalis during the country's most-celebrated festival week.

Start your Onam campaign → See packages
Onam campaign hero — Malayali woman with phone showing a brand dashboard, traditional courtyard with pookalam and brass lamps
Live Onam dashboard · Kerala Bliss campaign
Why Onam matters for brands

Ten days. Three crore Malayalis. One window.

Onam isn't just a festival — it's Kerala's largest commercial & cultural moment. Apparel, gold, gifting, F&B, travel, weddings — every category sees a surge. The brands who show up in the right voice, at the right time, win the year.

0Cr+
Malayalis in Kerala & the diaspora celebrating Onam
0%
spike in regional D2C ad CTR during Onam week
0 days
of peak buying intent — Atham to Thiruvonam
0×
higher engagement on regional-language creator content
Built for these brands

Brands who sell the most during Onam.

If your category is named below, this is your peak quarter. Build the campaign now — slots close 6 weeks before Thiruvonam.

Apparel & Saree

Onam wear, kasavu, boutique brands.

Jewellery & Gold

Onam jewellery campaigns & offers.

Restaurants & F&B

Sadya, snacks, sweet brands.

Hotels & Resorts

Stays, packages, weddings.

D2C & Ecommerce

Skincare, lifestyle, gifts.

Wellness & Ayurveda

Festive gifting, treatments.

Tourism & Travel

Onam tour packages, homestays.

Home & Decor

Pookalam, furnishings, lamps.

Why Teamdots

Why brands choose us for Onam.

Onam is the one week of the year when Kerala's attention is undivided. We bring four things to it that most agencies can't — and that's why brands keep coming back.

Trusted Influencer
Network

A vetted, long-term roster of Malayali creators we work with year after year — not a media-buying spreadsheet of strangers.

Authentic Festive
Storytelling

Nilavilakku, pookalam, sadya — shot in real Kerala homes, by people who light the lamp themselves every Onam.

Deep Cultural
Alignment

We know the difference between Atham, Uthradam & Thiruvonam — and we time your campaign so it lands in the right cultural beat.

%

Measurable
Campaign ROI

Weekly performance dashboards, attribution, and a clear read on what worked — not just a folder of links at the end of the campaign.

Two Malayali creators in traditional kasavu sarees photographing a pookalam — ring-light, phone, marigolds, brass lamps

Creators who live the festival

Our network shoots in their own homes, with their own families — the authenticity Onam audiences scroll for.

ഓണം banner — a pookalam on banana leaf with brass lamp and golden saree
Onam campaign packages

Three curated packages.
One festive sprint.

Built for D2C founders & brand teams who want a clean, predictable Onam campaign — without juggling 14 creators & an agency in the middle.

Most Popular
Package 01
Star Collection
സ്റ്റാർ കളക്ഷൻ
₹85,000 15-day campaign
  • 5 creators  ·  20K–100K followers
  • 25–30 posts & reels across IG + YT
  • 1.5–2M organic reach (Kerala-skewed)
  • Malayalam captions & hashtag strategy
  • Weekly performance dashboard
Choose Star Collection →
Package 02
Classic Collection
ക്ലാസിക് കളക്ഷൻ
₹45,000 Starter / 10-day
  • 2 mid-tier creators  ·  high engagement
  • 12–15 posts & reels · IG focus
  • 500K–800K reach in 10 days
  • Co-branded creative templates
  • End-of-campaign report
Choose Classic Collection →
Package 03
Premium Custom
പ്രീമിയം കസ്റ്റം
₹1,50,000 From · scoped per brand
  • 5–10 creators · mega + macro tier
  • Custom branded shoot at your venue
  • Paid amplification (₹50K–₹1L budget)
  • Dedicated campaign manager
  • Full attribution & ROAS dashboard
Build Custom Package →

All packages include strategy call, content briefs, approval rounds, performance dashboard & campaign close-out.
Limited slots — we onboard only 8 brands for Onam 2026.

Campaign ROI Calculator

See your numbers before
you commit a rupee.

Pick your category, your campaign package & your paid-ads budget. We'll project the reach, leads, sales & deliverables — based on our average for similar Onam campaigns.

₹35K Min. ₹35K to move the needle
₹35K ₹1L ₹2L ₹3L ₹5L
Campaign fee₹85,000
Paid ads budget₹35,000
Total Onam spend₹1,20,000
Projected for
Apparel & Saree · Star Campaign
Realistic projection
0
Total Reach
0
Video Views
0
Profile Visits
0
Qualified Leads
0
Projected Sales
₹0
Est. Revenue
Deliverables included 15-day phased rollout
12 Reels
8 Posts
30 Stories
5 Creators
2 YouTube cuts
6 mo. Content rights
Cost per lead ₹—
Cost per acquisition ₹—
Projected ROAS —×
Send this brief to Teamdots

Projections based on average results across 40+ Onam-period campaigns. Actual numbers vary with creative, audience & product fit. Not a guarantee.

Our Onam workflow

Discussion to live, in five weeks.

A clear, transparent process so you always know what's happening, what's next, and how your spend is performing.

Week 1

Discussion & brief

30-min strategy call → ICP, campaign goals, brand voice, and Kerala-specific cultural beats we'll lean on.

Brand audit ICP mapping Cultural fit
Weeks 2 – 3

Content creation

Creators shoot in-home or on-location. Reels, posts, stories & YouTube cuts — all in Malayalam, all on-brand.

Reels & posts Brand integration Hashtag strategy
Week 4

Review & approval

You see every post before it goes live. Quality, compliance, and brand-safety reviewed by both your team & ours.

Quality QA Policy check Founder sign-off
Week 5+

Goes live

Phased publishing across creators. Daily monitoring, paid amplification, weekly performance read-out.

Phased launch ROI tracking Weekly review
Our creator network

Six creator tribes, each fluent in Onam.

From home-cooks plating Sadya to gold-saree fashion creators — our roster covers every Onam-relevant niche. We match the right creator to your brand, not the loudest one.

i.
Food & Sadya
Home cooks & chefs
ii.
Fashion & Kasavu
Saree, jewellery, beauty
iii.
Family & Vlogging
Lifestyle & rituals
iv.
Travel & Stays
Resorts & homestays
v.
Home & Decor
Pookalam, gifting
vi.
Comedy & Skits
Reels-first creators
Send your enquiry

ഞങ്ങൾക്ക് എഴുതൂ.
Tell us about your brand.

We onboard only 8 brands for Onam 2026 — first-come, first-served. Send a quick brief; we'll reply within 24 hours with a campaign plan, sample creator profiles, and timing.

i.
Reply in 24 hours From a senior strategist — not a chatbot, not an account exec.
ii.
Sample creator profiles You see 3 creator suggestions matched to your category before you commit.
iii.
Lock-in slot Limited capacity — confirmed brands get production calendar within 48h.

Start your Onam campaign

Quick brief · 90 seconds · we'll do the rest

By submitting, you agree to be contacted by Teamdots Studio about your Onam campaign. We never share your info.

Brief received

We'll reply within 24 hours from hello@teamdots.com with a campaign plan, three creator profiles, and the production calendar.

Thiruvonam · 26 August 2026

Production calendar closes in

—
Days
—
Hours
—
Minutes
—
Seconds

We start onboarding 6 weeks before Thiruvonam · 8 brand slots only

Frequently asked

The honest questions founders ask.

How early should I book my Onam campaign?

Ideally 6–8 weeks before Thiruvonam. The top creators are booked solid by mid-July — earlier you lock in, the better the network you'll get.

Can I customise a package?

Yes. Star and Classic are fixed-scope, but Premium Custom is built around your brand, location, and goals — from 1 mega-creator to a 10-creator multi-week sprint with paid amplification.

Do I see the content before it goes live?

Always. Every piece of content runs through a two-round approval — internal QA at our studio, then your founder/marketing team. Nothing publishes without your green light.

What's your refund policy if a creator doesn't deliver?

If a contracted creator can't deliver for any reason, we replace them at no extra cost from our backup roster. If you choose to drop the campaign entirely, we refund the unspent portion within 7 days.

Do you work with brands outside Kerala?

Yes — Bangalore, Chennai, Mumbai & Dubai brands have run Onam campaigns with us. The audience is Malayali; the brand can be from anywhere.

Will you handle paid amplification too?

Paid is included in the Premium Custom package (₹50K–₹1L). For other packages, we offer it as a per-month retainer add-on at ₹1.4L/mo + 10% of ad spend.

ഈ ഓണം,
let's make your brand part of the celebration.

Eight slots. One festival. Once a year. Send the brief now — your competitors are already booking.

Send my brief → See full studio